Etude My Lash Serum 45-day review: Longer lashes?

Infused with biotin, this lash serum gently nourishes the lashes from the roots so that they may become stronger and more resilient as they grow.

Long, thick, and dark eyelashes are easily one of the most attractive physical features a person can have. There is nothing wrong with short, sparse ones. It’s just that prominent lashes have a way of bringing out the galaxy in one’s eyes, leaving you mesmerized with each gentle blink. More importantly, they are better at blocking foreign objects from reaching the surface of the eye.

Some people spend hundreds on lash treatments just to achieve them, but there are alternative ways that don’t break the bank. Lash serums, for instance, are infused with rich vitamins and oils that naturally help strengthen hair and stimulate hair growth. They are also more affordable and convenient than in-store treatments. There are hundreds of them on the market today, but one in particular that is widely known in the k-beauty world is the Etude My Lash Serum.

A photo of a bottle of the 9 gram etude house my lash serum

The serum comes in a transparent bottle, allowing you to see just how much product you have left and when it’s time to throw it out. It is also equipped with a classic mascara wand applicator which, in my experience, does not provide the smoothest application. The bristles of the wand are quite lengthy and hard, making it difficult to brush onto the roots, especially those of the lower lashes. I frequently poked my eye trying to coat my lash line, so I resorted to simply spreading the liquid with my finger. The color of the product is what you would expect from a lash serum — clear with yellowish tint — while the consistency is similar to that of oil, only slightly runnier.

Looking at the components, there’s really not much in it. The key ingredient in the Etude My Lash Serum is biotin, a popular vitamin often touted as a magic bullet for hair loss and hair thinning, yet it is written at the very bottom of the list. Also in the formula are green tea water, ginger root extract, and tocopherol, which do offer antioxidant properties that might aid in hair growth, but they mostly work to keep your lashes hydrated and moisturized throughout the day/night.

Compared to the eyelash enhancing products I’ve tried in the past, this one does not contain a significant amount of oil, and thus felt lighter on the lashes and gentler on the eyes. It was also better absorbed by my skin without leaving any greasiness, and I did not experience any sort of irritation. Used two to three times a day, this 9g bottle lasted me 1.5 months. There was still about 40% of the product left. However, I, unfortunately, had to toss it out as it had already become cloudy and started to sting my eyes.

etude house my lash serum applicator wand close-up

Now, the question is: did the Etude My Lash Serum give me longer, thicker, and darker eyelashes? Although it is barely noticeable, I would have to admit it did… by a small fraction.

To be fair, length was not the main point of the My Lash serum. Rather, it promised to nourish the lashes from the roots so that they may become stronger and more resilient, which it was able to do. I experienced less lash loss (whew, try saying that 10 times in a row) while using the product, and days after I had stopped, they became a bit fragile again. Of course, that was just 45 days of use. Longer periods with it could possibly deliver more visible results; that is, a much fuller set of eyelashes.

eyelashes before using the etude house my lash serumeyelashes after using the etude house my lash serum
Day 0 / Day 45
eyelashes before and after using the etude house my lash serumeyelashes before and after using the etude house my lash serum
Day 0 / Day 45
Final thoughts:

It is a good product; however, I do feel there are better options out there — which might just require me to splurge a bit more. Where the Etude My Lash Serum excels is in conditioning the lashes, thereby reducing the chances of them falling out and allowing them to keep growing. That being said, if you are looking for a magic potion that will dramatically improve the length and volume of your eyelashes, then you may want to skip this one. On the other hand, if you want a product that can simply prevent lash breakage without costing too much, then you should definitely give this a try.


DIRECTIONS / HOW TO USE THE ETUDE MY LASH SERUM (according to the label):

After night skincare routine, apply and brush the serum from the lash roots towards the tips of your lashes. Be careful and avoid the content from entering your eyes.

HOW I USED IT:
HIGHLIGHTS:

Butylene Glycol: emollient, moisturizing
Glycerin: moisturizing, skin barrier repair
1,2-Hexanediol: emollient, moisturizing
Caprylyl Glycol: emollient, moisturizing
Camellia Sinensis (Green Tea) Leaf Water: antioxidant, anti-inflammatory, antimicrobial
Zingiber Officinale (Ginger) Root Extract: antioxidant, anti-inflammatory, moisturizing

Main reference (ingredient functions): INCI Decoder (https://incidecoder.com/)

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